August 11, 2025
Action for Mothers and Children (AMC) and the Municipality of Prishtina today took an important step to further support mothers in Kosovo who wish to breastfeed but face various challenges, by unveiling a mural that promotes this natural and healthy practice. Both AMC and the Municipality remain committed to informing and empowering women through evidence-based education and continued awareness efforts.
The powerful piece by artist Ermira Murati, known as Orange Girl, features a mother nursing her baby and can be seen at the entrance of the Main Family Medicine Center of Prishtina. Titled “Breastfeeding: love that nourishes, strength that grows!”, the mural was unveiled as part of a project organized by AMC to mark the World Breastfeeding Week. World Breastfeeding Week in Kosovo was also celebrated with various activities led by La Leche League Kosova, the Kosovar Organization of Medical Students, and other partners.
“Even though breastfeeding is instinctive, it’s also a learned skill,” said AMC Executive Director Rina Demiri Spahija. “It costs nothing, yet it helps babies grow healthy, strong, and deeply loved. That’s why, as a society, we must support mothers in learning and sustaining this vital process.”
According to the 2020 MICS Survey, the exclusive breastfeeding rate among infants under six months in Kosovo dropped to 29 percent, down from 40 percent in 2013-14, a decline that highlights the need for renewed awareness and support.
“Breastfeeding is one of the most effective ways to ensure child health and survival,” according to the World Health Organization (WHO). “Women who breastfeed also have a reduced risk of breast and ovarian cancers.”
Led by the Ministry of Health and supported by UNICEF and the Government of Luxembourg, AMC is working to educate new mothers on the importance of breastfeeding through parenting classes offered under the Group Care for Parenting Project, as well as through the Home Visiting Programme, in which nurses provide regular home visits to families during the first three years of a child’s life.
